Getting your website ranked at the top of the search listingsis a great feeling, especially when it can produce tons of new leads eager to do business with you. But, what is the difference between free search engine traffic and traffic obtained through paid advertising, like google adwords?
After all, the ppc ads from google appear right alongside the organic ( free ) search results, sometimes even at the top of the page. The fact is that, while there are advantages to ppc advertising,natural search engine traffic is the highest quality traffic you can possibly get to your webpages. What do we mean when we say this?
Search engine users are well aware of the differences between the paid listings, often at the top and right hand side of the search engine results, and the free search engine results.The free listings have a much higher click through rate, evengetting as high as 40 – 50% for sites in the number one spot. With google adwords, 5% is considered an excellent click through rate.
Why is there such a difference? The reality is that people don’t like ads, even when they are specific to their search query. They much prefer to visit sites that haven’t bought their way onto the page. On top of this, searchers are much more likely to actually convert when they visit a free search engine listing – again the implied recommendation that the site has received from the search engine by having been positioned highly in its index makes the searcher much more inclined to trust the site in question.
And finally, search engine traffic doesn’t require constant financial investment – once you have obtained high positioning, which admittedly can cost money, you can stay there without paying. Just keep adding fresh content to your site, and build just enough links to hold your position.
Organic search engine traffic has many advantages over paid media, even highly targeted search ppc ads.
After all, the ppc ads from google appear right alongside the organic ( free ) search results, sometimes even at the top of the page. The fact is that, while there are advantages to ppc advertising,natural search engine traffic is the highest quality traffic you can possibly get to your webpages. What do we mean when we say this?
Why is there such a difference? The reality is that people don’t like ads, even when they are specific to their search query. They much prefer to visit sites that haven’t bought their way onto the page. On top of this, searchers are much more likely to actually convert when they visit a free search engine listing – again the implied recommendation that the site has received from the search engine by having been positioned highly in its index makes the searcher much more inclined to trust the site in question.
And finally, search engine traffic doesn’t require constant financial investment – once you have obtained high positioning, which admittedly can cost money, you can stay there without paying. Just keep adding fresh content to your site, and build just enough links to hold your position.
Organic search engine traffic has many advantages over paid media, even highly targeted search ppc ads.
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