Twitter can be one of the best things you can do to market your brand or business, but it can also be your biggest time-waster. In order to get the most out of Twitter, you need to know what to do and, more importantly, know what NOT to do. You must have a well-defined goal and a clear message.
Blatant Self-Promotion
Tweet about news or topics of interest that are relevant to your business. Then use your Twitter stream to link back to your website. It’s fine to occasionally promote your business, but keep it to a minimum. It can be difficult to strike the correct balance, but if you pay attention, it’ll be apparent.
Not Using URL Shorteners
Since you’re limited to 140 characters on Twitter, it’s important to use readily available URL shorteners to post links. Some of the URL-shortening websites also allows you to analyze the statistics on the effectiveness of those tweets and how many times people have clicked on them.
Show your Personality
People connect with brands they feel a connection to. Match the tone of your website or blog to your Twitter personality. Be consistent with your voice. An informal, personal voice is usually more appealing to potential followers and customers.
One-Way Communication
It’s fine to share information. That’s very important to generate interest. However, listening is often more crucial. You have to engage, connect and share with your followers. In addition, when you share some information or a link, be prepared to discuss it afterward. It’s important to monitor if anyone comments or replies. Drop-and-run is not an effective marketing strategy on Twitter.
Not Using an Optimized Twitter Profile
Your Twitter profile is a great way to display your brand. Use your brand logo and a relevant Twitter background. If your company manufactures industrial computers, then display a look that communicates that. There are many websites that will help you create a custom background if you don’t have an existing company one. Your profile is also a great way to share information and appropriate contact information.
Not Sharing Others’ Content
Tweeting your own company message is important, but be sure to also retweet content from Twitter users. Share relative and interesting blog posts of others and related news items. Twitter is a highly effective advertising medium that allows brands to increase their sphere of influence.
Not Monitoring
The rapid pace of Twitter means it is imperative for users to monitor their engagement and brand influence. This helps companies to measure the effectiveness and impact of their message. If you aren’t using Twitter effectively to promote your brand, you are underutilizing a valuable marketing tool.
Now that you’re well-versed in how to use Twitter, whether you’re selling industrial computers or lawn ornaments, you’d probably like to learn more about Facebook.
Blatant Self-Promotion
Tweet about news or topics of interest that are relevant to your business. Then use your Twitter stream to link back to your website. It’s fine to occasionally promote your business, but keep it to a minimum. It can be difficult to strike the correct balance, but if you pay attention, it’ll be apparent.
Not Using URL Shorteners
Since you’re limited to 140 characters on Twitter, it’s important to use readily available URL shorteners to post links. Some of the URL-shortening websites also allows you to analyze the statistics on the effectiveness of those tweets and how many times people have clicked on them.
Show your Personality
People connect with brands they feel a connection to. Match the tone of your website or blog to your Twitter personality. Be consistent with your voice. An informal, personal voice is usually more appealing to potential followers and customers.
One-Way Communication
It’s fine to share information. That’s very important to generate interest. However, listening is often more crucial. You have to engage, connect and share with your followers. In addition, when you share some information or a link, be prepared to discuss it afterward. It’s important to monitor if anyone comments or replies. Drop-and-run is not an effective marketing strategy on Twitter.
Not Using an Optimized Twitter Profile
Your Twitter profile is a great way to display your brand. Use your brand logo and a relevant Twitter background. If your company manufactures industrial computers, then display a look that communicates that. There are many websites that will help you create a custom background if you don’t have an existing company one. Your profile is also a great way to share information and appropriate contact information.
Not Sharing Others’ Content
Tweeting your own company message is important, but be sure to also retweet content from Twitter users. Share relative and interesting blog posts of others and related news items. Twitter is a highly effective advertising medium that allows brands to increase their sphere of influence.
Not Monitoring
The rapid pace of Twitter means it is imperative for users to monitor their engagement and brand influence. This helps companies to measure the effectiveness and impact of their message. If you aren’t using Twitter effectively to promote your brand, you are underutilizing a valuable marketing tool.
Now that you’re well-versed in how to use Twitter, whether you’re selling industrial computers or lawn ornaments, you’d probably like to learn more about Facebook.
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